We see time and again that social enterprises struggle with growth and sustainability because of their remote locations and lack of skilled manpower. 35% of such businesses face operational setbacks each year due to these challenges—but it’s fixable.
Sustainable business with efficient processes
Bhoomgaadi, a social enterprise based in the Dantewada District (also known as Dantewara or Dakshin Bastar District) in the Indian state of Chhattisgarh, faced a unique set of challenges. Despite having a highly qualified core team, the organization struggled to retain talent in this remote area. The difficulty in keeping skilled staff for the long term meant that the enterprise had to rely on local tribal communities who, while proficient in traditional organic farming, lacked formal business training.
The main problem was to create a sustainable business model where the local community could take on essential roles without the need for continuous external support. The lack of structured processes and formal training limited Bhoomgaadi’s ability to scale its operations, effectively manage finances, and leverage its unique selling proposition (USP) of high-quality indigenous produce.
Strategic Planning and Capacity Building
Comprehensive Strategy Review:
- Conducted a detailed analysis of Bhoomgaadi’s existing operations, identifying gap areas and conducting a SWOT analysis to better understand the organization’s standing.
Financial Management and Sales Strategy:
- Implemented robust financial planning and management systems tailored to Bhoomgaadi’s context.
- Developed an effective sales strategy to highlight Bhoomgaadi’s USP of high-quality indigenous produce, helping to position the products better in the market.
Enhanced Operations and Community Engagement
Improved Financial and Operational Efficiency:
- Enhanced financial management practices resulted in better cash flow and timely payments.
- The workshop enhanced participants’ understanding of financial ratios, enabling them to effectively monitor their organizations’ financial health, make informed decisions, and establish actionable strategies for improved accountability and long-term sustainability in financial management.
Increased Sales and Market Reach:
- The refined sales strategy, sales funnel optimization, and client account management, led to a significant increase in sales, helping Bhoomgaadi tap into new markets and attract collaboration opportunities.
Sustainable Growth and Empowerment
The partnership with WOW has had a profound impact on Bhoomgaadi’s business and the surrounding community.
- Business Impact: Bhoomgaadi booked great sales and acquired new accounts with a solid operational foundation and a clear growth strategy. The increase in sales and improved financial management have positioned the enterprise for sustainable growth.
- Impact on Women: The engagement of more women in the enterprise has not only provided them with stable income opportunities but has also built their confidence and skills in business operations.
The establishment of new processing units initiated by the government and managed by Bhoomgaadi has helped women with additional revenue streams and enhanced their role in the community, promoting greater gender equality and economic empowerment.
Overall, the collaboration between WoW and Bhoomgaadi has demonstrated that with the right support and strategic planning, even the most remote social enterprises can overcome significant challenges and create lasting impacts for their communities.
