Since FY 2021-2022 we have consulted the Indian State Livelihood Mission (SRLM) programs Jharkhand State Livelihood Promotion Society (JSLPS) and Mahila Arthik Vikas Mahamandal (MAVIM). Focusing on building this vertical of providing pro bono business knowledge contributes to scaling our impact of co-creating sustainable livelihoods for women in rural India.
SRLMs provide scale, have already mobilized and trained women and they have established resource centers that provide access to funds, market, and mentorship to the women beneficiaries. SRLMs need professional business knowledge to create livelihood and regular income for women mobilized by them.
Jharkhand State Livelihood Promotion Society
The State Rural Development Department in Jharkhand is actively working on the overall development of rural Jharkhand. It has established a separate and autonomous society, Jharkhand State Livelihood Promotion Society (JSLPS), which works as a nodal agency for effective implementation of livelihood promotion in the state.
JSLPS has introduced the brand Palash in 2020 with the aim to provide access to market to the women who are mobilized and trained by them in the producing and processing of various products – largely Food & Agri related. Since March 2022, Women on Wings and JSLPS have collaborated on developing a complete business strategy to set targets, identify gaps and follow a road map to achieve these targets. We’ve created multiple on-site workshops for Palash with an objective of creating a sustainable brand that will create regular income and more jobs for women in Jharkhand.
Suraj Kumar, IAS, CEO at JSLPS
“Women on Wings has been quite instrumental in creating a viable ecosystem for the Palash brand in a methodical manner. This partnership will lead to changes in the lives of rural women in Jharkhand.”
Mahila Arthik Vikas Mahamandal
Women on Wings’ mission is completely aligned with MAVIM’s objective. MAVIM is a groundbreaking initiative undertaken by the Government of Maharashtra, under the aegis of the Women and Child Welfare Department. Its mission is to advance gender justice and equality for women, invest in women’s human capital and capacity building, empower them economically and socially, and to enable access to sustainable livelihoods.
We partnered with Mahila Arthik Vikas Mahamandal (MAVIM) in January 31, 2023, in Mumbai with a mission to co-create sustainable livelihoods for rural women of Maharashtra. We have agreed to collaborate for a minimum of three years; from January 2023 till January 2026.
If you’re interested, please read about how Women on Wings works here.