Co-create one million jobs for women in rural India
Indian social enterprises and government institutions receive our tailor-made pro bono consulting so they can scale and employ more women.
Manifesto
Meaningful work that brings confidence and self-respect. The opportunity to support yourself and your family. A better and more sustainable future.
These are things we all want.
Yet millions of women in rural India are trapped in a structure of poverty and inequality. And, all too often, they are denied opportunities although they have so much to offer.
When they are eager to demonstrate their strength and resilience.
And show the world what they can do.
How can we make this happen?
Through the economic empowerment of women in rural India.
We support Indian social enterprises and government institutions in their mission to generate income for women. These organizations often need specific business experience to realize growth, and create more work for women.
Women on Wings provides tailor-made pro bono business consultancy and mentoring to these organizations. Through targeted, on-the-ground advice delivered by a professional network of Indian and Dutch experts.
We have been doing this for many years now.
To date, we have co-created over 456,072 jobs for women in rural India.
Our goal is to transform the lives of countless more women.
So that we unleash the full potential of all women in rural India
Impact achieved so far
66
Indian social enterprise partners
3
Indian government institutions
456,072
Sustainable jobs for women created
1,368,000
Children to (a better) school, spared from malnutrition
Figures per March 31 2025
Are you an
Indian
social
enterprise?
Shri Manuj Soyal, IAS
Former Additional Secretary, Rural Development Department, State Government of Uttarakhand; Former Project Director, REAP-IFAD; CEO, Uttarakhand State Rural Livelihoods Mission; Former Managing Director, House of Himalayas Ltd.
“Back in 2022-2023, we were supporting 7-8 rural brands across Uttarakhand each built on good intent. Yet, despite the investments, the impact remained limited. Fragmented efforts, scattered visibility and low consumer recall were key challenges. That’s when we launched House of Himalayas, a unified, government-backed premium brand aimed at enhancing women producer’s income by bringing markets to their doorstep.
Women on Wings has been an integral partner in this journey bringing in business expertise, streamlining operations, and building a market-ready approach. Their strategic support is helping us create a sustainable, high-impact model that drives revenue growth and enables dignified, meaningful jobs for rural women.”
Ruchi Jain
Founder and CEO
at Taru Naturals
“Working with Women of Wings has been nothing short of a miracle. We have become a positive, healthy and well-rounded business. We are growing towards scaling with our ‘why’ fixed as a foundation, a pricing strategy, cleaned up finance, and a communications action plan. Jobs for women have increased by 10%.”
Areas consulted to date
Women on Wings partners with social enterprises and government institutions throughout India to co-create jobs. Our collaborations span from Tripuradevi in the north to Nagapattinam in the south, and from Bhuj to Imphal. We have extensive experience with multiple partners in many of these locations.
News
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one million jobs for women in rural India
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