Rangsutra

Rangsutra

Women on Wings business partner since 2008

Rangsutra is a company of artisans from remote regions of India – the deserts of Rajasthan, hill regions of Uttaranchal and Assam.
Their goal is to ensure sustainable livelihoods for artisans and farmers, by creating top quality hand made products based on the principles of fair trade and a celebration of India’s rich craft heritage.

Socially, craftspeople and artisans come from some of the most disadvantaged communities, with very little opportunities for self development and growth.
The fact that artisans and craftspeople still retain their skills is a miracle, given the fast changing trends in the urban market, which are the mainstay of many a rural artisan.

Envisaged as a bridge between
– Artisans and customers
– tradition and the contemporary
– change and continuity

Rangsutra’s core value is respect for both the producer and customer. They ensure a fair price to the producer as well as quality products to the customer. Profits earned from sales go back to ensure a better life for the communities, as producers are shareholders in Rangsutra.

“Thanks to the consultancy of Women on Wings, we now understand our team strengths and areas of improvement and more importantly, how we should be organizing ourselves going forward.”

Siva Devireddy
Founder and CEO at GoCoop

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