Business partner since May 2023

India is the second-largest fish producing nation in the world. Centre for Aquatic Livelihood Jaljeevika (Jaljeevika) aims to improve the socio-economic status of the fishing communities and specifically women farmers whose livelihood depends on the productivity of water bodies. By doing so, it also contributes to food and nutritional security in rural India.

The social enterprise, headquartered in Pune in the Indian state of Maharashtra, specifically promotes women as farmers in the fisheries sector across India. Jaljeevika is convinced that by increasing the participation of women in aquaculture, this will not only enhance the family income, but also their decision making in the family and leadership in the community.

In India, the fisheries sector engages over 14.5 million people as primary producers and millions more along the value chain. Transformation of the fisheries sector from traditional to commercial scale has led to a huge increase in fish production. Jaljeevika enables farmers to learn affordable and sustainable aquatic farming practices. Its priority for small-scale fisheries is to secure and improve the benefits they provide by increasing their resilience to ecological, social and economic change.

In May 2023, Women on Wings and Jaljeevika entered into a partnership which aims at co-creating more employment opportunities for rural women. Jaljeevika, headquartered in Pune in the Indian state of Maharashtra, is a registered not-for-profit organization under section (8) company act.

“The sales strategy workshop with the Women on Wings team has really helped us bring together our sales team. We feel that this intervention was very timely and the facilitation was very well done. We would like to express our thanks to the Women on Wings team for their inputs.”

Rashmi Bharti
Co-founder at Avani Earthcraft