What makes your social enterprise not just good, but unforgettable?
A social enterprise recently went on a serious branding dive on that very topic with our marketing expert and professor Sascha Leuftink. They emerged with a roadmap to redefine their brand identity to resonate more with potential customers.
Deep discussions on branding
Women on Wings Chanakya Mehta and marketing expert Sasha Leuflink were in Assam to carried out branding explorations with the AVACreations Social Impact Foundation founders Arup Kumar Baishya and Anu Mandal and their team. Sasha Leuflink facilitated explorations in these areas:
> basics of a brand, vision alignment, value proposition
> buying behaviour (B2B and B2C)
> moodboard activity
> visual identity (logo, colors, fonts,)
> packaging
> brandbook essentials
> and much more
Winners after a branding quiz
With this clarity the organization is ready to discover the essence of their brand to make their business resonate with even more of their target audience.
We look forward to the reshaping of AVA Creations’ brand so they reach more potential handloom and sericulture fans.. It is a privilege to partner with this impactful organization, which is making progress empowering women from forest-dependent communities through value chain.
Arup Kumar Baishya
Co-founder and Director
AVACreations Social Impact Foundation
“This session has helped us immensely in understanding how to create a distinct identity amongst stakeholders.”
Social enterprise founder? Let’s explore your brand’s potential.
We offer more than quick calls or meetings. In prep calls and your first strategy visit we:
- we learn about your business
- uncover requirements from branding, finance to supply chain
- pinpoint where to focus
- connect you with an expert
- visit you again so you internalize knowledge
- tailor further strategy
- provide further calls / visits with other experts
You receive ongoing support to help you grow and employ more women in rural areas.
