Common Objective awards four Women on Wings partners

Common Objective is a global business network for the fashion industry that promotes real sustainability. Its prestigious CO10 Award is given annually to 10 selected businesses that have distinguished themselves in sustainable fashion. Women on Wings’ partner MORALFIBRE is one of this year’s 10 selected and three other partners won the CO Leadership Award 2022.

Sustainability in the spotlight
Common Objective (CO) has two award categories – the CO Leadership Award, which celebrates and promotes leaders who are changing the way fashion business is done – for the better. And the CO10 Award, which puts the spotlight on 10 businesses at the forefront of best practice across the fashion sector. The judging process takes into account input from an expert judging panel as well as votes from the global CO community which comprises over 50,000 professionals across 140 countries. CO aims to support and incentivize any business, anywhere, to operate more sustainably. And it puts the spotlight on best practice, inspiring and motivating others to follow suit.

Women on Wings’ partners awarded
Out of over 1,900 awards applicants from across the globe, 98 businesses were awarded the CO Leadership status. Four Women on Wings’ partners were among this top-98: Avani Kumaon, Solid | Paces Crafts, I was a Sari | 2nd Innings Handicrafts, and MORALFIBRE. The last two were among the 32 further shortlisted for the prestigious CO10: ten businesses at the forefront of best practice. Women on Wings’ partner MORALFIBRE was selected one of the CO10. Women on Wings’ partners are known for their work towards a greener and more equal world. Only recently. MORALFIBRE’s founder and senior partner, Shailini Seth Amin, shared how she sees the crafts sector can contribute to achieving various SGDs in a post COVID-19 era.

The CO Awards
The CO Leadership awards are open to all businesses operating in the fashion industry – in any capacity, regardless of size or location. The awards put the spotlight on businesses with great products or services – that maximize benefits to people and minimize the impact on the environment. Winners gain recognition and a higher search ranking on CO – increasing their profile to buyers, influencers, and press. CO has over 50,000 members, including representatives from leading brands and retailers such as Farfetch, Net-A-Porter, Selfridges, ASOS, Kering, H&M, Nike and Marks and Spencer, alongside thousands of SMEs.

Picture courtesy: I was a Sari