Tisser Rural Handicrafts’ foray into the interior design industry is taken a step further. The Women on Wings’ partner recently participated in TRU Realty’s design competition for its new villa project in Pune and its design was selected as one of the top 6 winners.
The Kekarav Project
Tisser Rural Handicrafts’ (Tisser) participated in a design competition for a Customer Experience Centre situated in the lush green landscape of Pune in the Indian state of Maharashtra. This centre was designed for Kekarav, a gated-villa community consisting of 197 villas which are surrounded by Pune’s hills. Its Customer Experience Centre is designed to integrate the culturally rich, artistic legacy of India with exclusive spaces. The idea was to create a combined experience of contemporary services and an Ethnic Indian look, and therefore developer TRU Realty created a design competition to engage various parties who bring in their best.
Weaving sustainable future
Over the years, Women on Wings’ partner Tisser (French for ‘to weave’) has created a network of artisans, weavers, designers and customers and gets recognized for its sustainable and innovative work more and more. Its mission to create contemporary handmade products using India’s rich heritage and traditional skills, while protecting the natural environment, perfectly matched the criteria for the Customer Experience Center. Tisser’s artisans will make home décor like wall paintings and other interior products.
Women on Wings and Tisser
Since 2015 Women on Wings and Tisser are collaborating in their joint effort to create livelihood opportunities for women in rural India engaged with Tisser. Since then, the two social enterprises have worked together on topics such as business planning, branding, sales and storytelling to support Tisser in its growth. Tisser’s core value is respect for both the producer and customer. It ensures a fair price to the producer as well as quality products to the customer. Profits earned from sales will in part go back to ensure a better life for the communities and to support the girl child’s education of weavers and artisans.
Image: Tisser artisan making Warli art