Sadhna at Lakmé Fashion Week 2020

Sadhna at Lakmé Fashion Week 2020

Continuing its tradition of championing sustainable fashion, the Lakmé Fashion Week spearheaded conversations on preserving and promoting Indian handlooms and textiles, at the 2020 Summer/Resort edition, which took place from 11 to 16 February in Mumbai. The platform took pride in reviving indigenous crafts and bringing rural artisans to the fore.

Sadhna; first partner in India
A special showcase was designed with three young labels and one women-led social enterprise: Women on Wings’ partner Sadhna – a Women’s Handicraft Enterprise (Sadhna). Sadhna is Women on Wings’ first partner in India. The partnership started in 2007 when 100 women artisans were engaged with the enterprise. Today, it is led and managed by a family of 714 women spread over 16 locations in and around Udaipur city, making Craftmark certified products. At Lakmé, Sadhna displayed its latest premium collection ‘RAAB by Sadhna’.

Artisans inspire
Geeta Patil, designer of ‘RAAB by Sadhna’ said, “Philosophically speaking, the inspiration are the rural women we work with, it’s their resilience and the need for a change that we all kind of identified, so that being their story of struggle, of having their own voice and identity. Talking about the clothing, we wanted to do something that is completely contemporary, which we haven’t seen; our collection is about connecting the dots. We never wasted anything; we bought everything from the weavers.”

Lakmé Fashion Week
Lakmé Fashion Week is jointly organized by Lakmé, the number one cosmetics and beauty services brand in India, and IMG Reliance Ltd., leader in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year.

“The sales strategy workshop with the Women on Wings team has really helped us bring together our sales team. We feel that this intervention was very timely and the facilitation was very well done. We would like to express our thanks to the Women on Wings team for their inputs.”

Rashmi Bharti
Co-founder at Avani Earthcraft