Supporting social entrepreneurs with their experiences and knowledge was what three business professionals from the Netherlands did at Women on Wings’ Social Impact Summit – The Power of Collaboration in New Delhi. The three Women on Wings experts shared their knowledge of impact investing, online marketing and positioning & branding in masterclasses.
Summit day 1 – Masterclasses
Over one hundred guests were all ears when Women on Wings expert Dimple Sahni moderated a masterclass on impact investing on Tuesday February 11, 2020. Dimple is Managing Director Impact Funds Portfolios at Anthos Fund & Asset Management, one of the largest single-family offices in the world. Dimple explained the ins and out of impact investing, why it is different and how it works. Also, she looked at future trends and shared a case study to inspire participants that successes do happen. Later that day, experts Irene Koel and Danielle Pels moderated masterclasses on Positioning & Branding and Online Marketing.
Interactive and fun workshops – Summit day 2
A smaller audience had signed up for two in-depth workshops the next day, Wednesday February 12, 2020. Forty-five social entrepreneurs, who had also joined the first day of the Social Impact Summit, were put to work by Women on Wings’ experts Irene Koel and Danielle Pels in interactive and fun workshops on Positioning & Branding and Online Marketing. Irene explained the importance for companies to have a clear ‘why’. It helps in standing out from competitors. A brand’s personality should not just be visible in the logo, but also in behavior, look and feel, and tone of voice. Danielle explained the importance of identifying one’s target audience and then create a plan how to communicate to the world. For instance, what channels to use, what content to share. At the end of the day, participants had created their company’s own plan for positioning & branding and for online marketing.
The Women on Wings approach
Women on Wings’ workshops typically are not just ‘sit and listen’ sessions. The Women on Wings moderators challenge participants to come out of their comfort zones, have them participate in assignments and work together. All with one aim – stretch the individuals’ learning curves to make them better at what they do, so their companies benefit from that. By growing the enterprises, more products shall be sold, so more employment opportunities for women in rural India are being generated.
Picture from left to right: Women on Wings’ experts Irene Koel, Danielle Pels, Dimple Sahni