Antrix, GoCoop and Women on Wings catalyze impact on women weavers

Antrix, GoCoop and Women on Wings catalyze impact on women weavers

Antrix, the commercial arm of the Indian Space Research Organization (ISRO), Women on Wings and its business partner GoCoop join hands in catalyzing sustainable jobs and livelihood opportunities for rural women weavers in Karnataka. The three parties recently signed an MOU at Antrix’s head office in Bengaluru.

Strength of three partners
Antrix Corporation Limited, under its Corporate Social Responsibility activities, has agreed for funding the above program Antrix is convinced Women on Wings and GoCoop have the necessary infrastructure, expertise and experience required for successfully conducting such a program. GoCoop, India’s first online social marketplace, provides rural artisans a marketplace so as to improve their economic conditions and keeping handicrafts alive at the same time. Shilpa Mittal Singh, joint Managing Director at Women on Wings: “We are grateful to Antrix and ISRO for their support for this program which focusses on women weavers, starting with clusters in Karnataka, home state of both Antrix and GoCoop. We are excited to commence work on it.”

Connecting fashion brands to handmade fabrics
Women on Wings and GoCoop have been collaborating since 2015. It worked together on various topics such as business planning, buying cycles of internationals retailers and sales & marketing activities around these clients. The partners also discussed the topics around sustainability and how the handloom co-operatives present a very different alternative to the traditional textile supply chains across the world. It’s a joint ambition to take this agenda forward and more fashion brands and retailers would adopt sourcing of handmade fabrics through cooperatives, impacting the lives of even more rural artisans.

“The sales strategy workshop with the Women on Wings team has really helped us bring together our sales team. We feel that this intervention was very timely and the facilitation was very well done. We would like to express our thanks to the Women on Wings team for their inputs.”

Rashmi Bharti
Co-founder at Avani Earthcraft