Women on Wings and SRIJAN partner in creating employment opportunities

Women on Wings and SRIJAN partner in creating employment opportunities

Women on Wings has started working with SRIJAN: Self-Reliant Initiatives through Joint Action. SRIJAN aims to reduce poverty for 100,000 rural poor families by 2020, by empowering them by enhancing their annual income by Rs. 25,000/- and by building Self Help Groups, community institutions led by women.

Dairy program
Women on Wings will support SRIJAN with technical and marketing expertise for its various business themes. Recently, expert Anita de Hart and Supriya Kapoor, senior business consultant for Women on Wings, conducted a strategic review for SRIJAN’s dairy program in Rajasthan called MAITREE dairy. Before they started working on the strategy with the management team, they visited the milk collection center in the village to get a better understanding of the entire milk chain, from cow to customer.

Significant job growth opportunities
Currently, SRIJAN works on various programs in Dairy, Horticulture, Water Resource Management, Livelihood finance and Agriculture. SRIJAN works in 18 districts across India (Madya Pradesh, Karnataka, Chhattisgarh, Odisha and Rajasthan) creating an impact on more than 40,000 rural people (women, dalits, marginalized farmers and tribals). Both Women on Wings and SRIJAN see huge opportunities to significantly increase the number of women working in the MAITREE dairy program and the SRIJAN business activities as a whole.

“Through this partnership with Women on Wings, we want to enable more women to earn their own income that will give them greater financial means to improve their livelihoods. Economic independence for women means more children can go to school, more meals per day for their families and communities, and an overall better standard of living for them and future generations”

Ilan Vuddumalay
C&A Foundation

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