Global brand begins with national customers

Women on Wings works with Rangsutra on marketing communications activities for its brand. Part of the activities is working on the customer base. Therefore, Rangsutra organized a 3 days sales exhibition in the fast growing city of Gurgaon, just south of New Delhi. Women on Wings expert Karen de Loos worked with Rangsutra on all aspects like venue, fixtures, invites, products and pricing, etc..

Sumita Ghose, CEO and founder at Rangsutra: “Hands-on and pragmatic advice resulted in an action plan with which we could continue to work after the departure of Karen. It was most valuable to work with Karen on the journey towards the exhibition. Posters, flyers and our social media drew many customers to the venue. We shall continue to work with these kinds of exhibitions in future as it is a good market channel.”

Karen: “Next to the exhibition, I worked with the Rangsutra team on the design of a newsletter and the database for future correspondence to B2B customers, end customers and other relations. All part of the marketing communication and branding strategy towards becoming a global brand on which I work with Rangsutra, step by step, for some time now.”