The Ants opens new shop in search for new opportunities

The Ants opens new shop in search for new opportunities

The Ants opened their new shop / café in Bangalore on October 8th. The café, which is a floor up from the shop, is doing extremely well, with over 50% increase of turnover. However the rent was about to increase enormous next year, so profits would not return to The Ants. Therefor it was decided to find a new shop / café.

Women on Wings and The Ants team worked on identifying short term commercial activities to create traffic to the new shop; how to turn café guests into shop customers and increase conversion ratio. A practical training ‘know your customer and your products’ has been given to the sales staff. Role playing was part of the training which was new to the team, but also a valuable exercise. Tools were given to register and use the gained knowledge about customers and products. A planning of moving from the old to the new location has been made and all risks have been identified. The Ants looks at the new shop as a new start with new opportunities.

Next to this The Ants wholesale activities were discussed and the action plan was updated.

“Through this partnership with Women on Wings, we want to enable more women to earn their own income that will give them greater financial means to improve their livelihoods. Economic independence for women means more children can go to school, more meals per day for their families and communities, and an overall better standard of living for them and future generations”

Ilan Vuddumalay
C&A Foundation