Women on Wings works together with Desert Artisans Handicrafts Jaipur, which works for Fabindia, on a plan to achieve growth in jobs and turnover. Opportunities in sales and production look very promising. In order to better understand the production process, the experts of Women on Wings undertook a field visit to Bagru, a village in the desert where fabrics are decorated with traditional block prints.
Desert Artisans Handicrafts Jaipur Ltd. (DAH Jaipur) is one of the community-owned companies (COCs) that work for Fabindia and where Women on Wings carried out a quick scan last June. DAH Jaipur is specialized in handmade block printed products like sarees, bed and table linen, and clothes. In November, the results from the quick scan were used to work with the management and team of DAH Jaipur, via workshops, on recognizing sales and production opportunities that focus on sustainable growth in jobs and turnover. The outcome of this has led to the further development of the home textile products category. A step-by-step plan was set up with the management team for the next six months.
Prakash Tripathi, Managing Director DAH Jaipur: “Joint efforts of grass root workers and experts from Women on Wings to create new rural jobs in region and cluster development.”