Joining hands with GramShree

Joining hands with GramShree

Women on Wings and GramShree started collaborating to realize their joint goal of increasing the number of jobs- and livelihood opportunities for women in rural India where GramShree is working. Currently GramShree is working in tribal villages of Kotra Block of Udaipur, Rajasthan. However, it is aspiring to impact lives of 10,000 tribal families by 2022, in tribal belt of Rajasthan, Madhya Pradesh and Chhattisgarh.

Women centered custard apple produce
GramShree Development Services Pvt Ltd (GramShree) aims to engage, promote and support tribal farmers by providing an opportunity to raise additional income by ensuring sale of their farm produce. GramShree deals in marketing of produce directly from farm to market and adds value to products through its in-house expertise & food processing facilities. It is one of India’s leading manufacturers of a variety of frozen and canned pulps made from custard apple.

Passion to uplift rural communities
Gramshree is a social start-up, initiated by two passionate development professionals, who have worked in impacting the lives of poor for more than a decade. Rakesh Gupta, founder of GramShree, started his career as a development professional with a passion of changing the rural India. During his tenures with large NGO’s for many years, Rakesh worked with communities directly. Rakesh found that villages which were linked with a value chain for their produce progressed more. With this realization and his own experience of setting up value chains which proved to break the cycle of poverty for rural families, Rakesh set up his own venture GramShree. Till today, GramShree has impacted the lives of 300 tribal families by intervention in custard apple value chain, adding income of Rs 3.5 lakh per season through its intervention.

“Through this partnership with Women on Wings, we want to enable more women to earn their own income that will give them greater financial means to improve their livelihoods. Economic independence for women means more children can go to school, more meals per day for their families and communities, and an overall better standard of living for them and future generations”

Ilan Vuddumalay
C&A Foundation

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