Expertise: Market research, strategic consulting
Expert since 2024
Sangeeta, an IIM-Ahmedabad alumna and Founder Director of Prastut Consulting (established 1998), is a visionary leader with over 30 years of expertise in market research, strategic consulting, and academia. She blends analytical rigor and innovative thinking to transform complex data into actionable business strategies, driving market entry, growth and organizational turnaround. A pioneer in adopting cutting-edge technology, she fosters ethical leadership and high-performing teams to keep her firm ahead in a dynamic industry.
As a published author of influential works like Real-Time Strategic Management (1996) and Marketing Research-Concept and Cases (1994), her thought leadership extends to white papers and industry discourse. Sangeeta integrates her passion for social impact into her professional ethos, actively researching and advocating for women empowerment, sustainability, children’s education, and elder care—aligning business objectives with societal progress. Guided by her mantra, “The Devil Lies in the Details,” she combines meticulous research, strategic foresight, and advocacy to drive measurable outcomes in both business and community development.
