Expert since November 2023
Expertise: marketing, branding, communication
“Having worked for many years mostly for commercial parties, I have been increasingly active in the social space since a few years now. I have experienced that positioning and branding is also becoming increasingly important in this space. For example, I work for hospitals, social funds and museums. I find it important to share my knowledge.
At Women on Wings, I can combine this. I can actively contribute to women empowerment and to the business growth and success of social enterprises in India. I knew that Women on Wings applies my theory and thinking model ‘Power Brands’ in the workshops about brand strategy with social enterprises. I not only find that honourable, but I also find it all the more fun and interesting to work with the social entrepreneurs and teams myself.”