Women on Wings business partner since June 2018
Shri Bhuvneshwari Mahila Ashram (SBMA) is a social organization registered under a society registration. Its mission is to work with children and communities and organizations/institutions to create a society where every child is happy and their well-being assured. SBMA sees children as the future agents of change and therefore believes in empowering children to be involved in the making of their own destinies. SBMA also works with the families and communities the children live in, towards adopting a holistic and wholesome approach to realize overall progress and development.
SBMA is currently working in more than 2,400 villages in 7 districts of Uttarakhand state. Among the many development programs it runs, SBMA also works on food security, agriculture-based livelihood promotion and gender empowerment. It is engaged with more than 10,000 farmers through 500+ farmer’s producer groups, 600+ micro finance groups and 16 Cooperatives. SBMA helps in the development of the farmers’ skills and capacities.
Cooperatives turn enterprises
Of the 16 cooperatives, some have graduated to business enterprises. SBMA and Women on Wings will collaborate in growing three of these business enterprises, which at the start of the partnership are associated with 1,472 women farmers. The first to work with is Unnati Cooperative which works with 600 farmers, 50 percent of which are women. Its products are fresh fruits, vegetables and processed foods such as jam, Chutney, Pickle, Juice etc. under the brand name `Unnati’ sold through three local outlets, and fairs and exhibitions at district and state events. Farms and therefore products are mainly organic. Unnati Cooperative plans to market its products to the city and for that Women on Wings will immediately support in building Unnati Cooperative’s social media, followed by support in branding & communications and improving its supply chain management. The ultimate goal is to add 400 more farmers (200 women) in the next 6-8 months.