Grameena Vikas Kendram

Grameena Vikas Kendram

Women on Wings business partner since November 2016

Grameena Vikas Kendram Society for Rural Development (GVK) aims for a transformed world where self-reliant communities live in harmony with each other and nature. Its work encompasses economic, social & ecological sustainability.

GVK runs a number of innovative projects that include organic cotton, water and soil conservation. GVK creates opportunity for horticultural labor and marginalized farmers to earn extra income by collection, processing and sale of premature fallen sweet oranges that otherwise go as waste. A naturally occurring bio-flavonoid called ‘Hesperidin’ is present in these dropped fruits which has value in pharmaceutical industry. By adopting a hybrid model (NGO and commercial company), GVK`s livelihood model is benefiting thousands of downtrodden families, especially women in Kadapa and Anantapur districts.

Women on Wings and GVK mainly focus on growing the Hesperidin program. To increase livelihoods of small and medium sweet orange farmers by creating new market opportunities. By enrolling the farmers into collecting the aborted sweet oranges GVK has already increased the annual income of the oranges farmers by 50%. Women gather the oranges that have fallen from the tree premature. These oranges contain Hesperidin, a glycoside, which is a source for medicines.

“The sales strategy workshop with the Women on Wings team has really helped us bring together our sales team. We feel that this intervention was very timely and the facilitation was very well done. We would like to express our thanks to the Women on Wings team for their inputs.”

Rashmi Bharti
Co-founder at Avani Earthcraft