Women on Wings has been selected by the Dutch payroll giving platform Loongift as one of its dedicated charities. LoonGift is an online platform that facilitates payroll giving, which is a direct donation from an employee’s salary to one or more charities that are members of the platform. Women on Wings is one of the twenty-two charities that are currently connected to the Loongift platform and is especially interesting for employees who want to support economic development of women in rural India.
Payroll giving to meet CSR goals
Loongift is a new fringe benefit in the Netherlands offered by the social enterprise The Social Handshake. It is an easy, fun, transparent and effective way for employees to contribute to a sustainable and just world. They can choose their own themes and support charities directly from their salary, often with a tax benefit. For employers facilitating payroll giving is a way to take action to meet CSR goals. They can supplement or double the donation of their employees and in this way increase the impact. Payroll giving strengthens the company’s purpose, core values and branding. It also contributes to employee satisfaction and retention.
Breaking the cycle of poverty
Sandra van Beest, founder of Loongift: “We are delighted that Women on Wings is now a member of the Loongift family. Women on Wings co-creates jobs for women in rural India in an effective and sustainable way. Through that, they really contribute to breaking the cycle of poverty.”
Contributing to society
Ronald van het Hof, joint managing director of Women on Wings: “Loongift is an interesting and unique platform in the Netherlands. There is a growing interest among business professionals to contribute to a society where women are given the opportunity to equally participate and earn a living. We also see that with our team of experts who dedicate their time and talent for free. By joining Loongift we hope to reach employees who want to support our work through payroll giving.”