Spotlight on female artisans of Kutch at Lakme Fashion Week

Spotlight on female artisans of Kutch at Lakme Fashion Week

Artisans of Kutch were showcased as designers at the Lakmé Fashion Week Summer/Resort 2017 on February 2, 2017 in Mumbai. Shrujan, Women on Wings business partner from Kutch, presented a special collection at the fashion show; an important landmark for the growth and recognition of its work.

Shrujan connects Indian crafts with Australian design
Mumbai based designer and one of the founding trustees of Shrujan, Sudha Patel, along with popular Australian designer Pamela Easton presented a contemporary womenswear collection with embroideries from Shrujan artisans. Shrujan employs over 4,000 women across 100 villages and does exhibitions of readymade garments and saris all over India. Women on Wings and Shrujan started collaborating in 2011.

Bringing heritage to contemporary relevance
The Artisans of Kutch show is part of an initiative by IMG Reliance called the Sustainable Fashion & Indian Textiles Day. IMG Reliance has been at the forefront of promoting Indian handlooms and this show put the spotlight on the artisans that create some of the greatest handloom stories. The team of curators has spent months working with the artisans from Kutch to bring this alive on the Lakmé Fashion Week ramp.

Photo @lakmefashionwk

“The sales strategy workshop with the Women on Wings team has really helped us bring together our sales team. We feel that this intervention was very timely and the facilitation was very well done. We would like to express our thanks to the Women on Wings team for their inputs.”

Rashmi Bharti
Co-founder at Avani Earthcraft