In 1 week experts in Ranchi create new products from beautiful handloom fabric and test in new customer category

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In 1 week experts in Ranchi create new products from beautiful handloom fabric and test in new customer category

This week a Dutch – Indian team work on product development with the marketing and design team of Jharcraft in Ranchi. Jharcraft has a stock of handloom fabric which cannot be used for the high end market. Tanveen Ratti and Cornelie Guise explore how to use the beautiful handwomen fabric in a product range for another category of customers. The aim is also to test the samples this week on a small scale in the market. How exciting: just one week to develop the idea to concrete products.

Cornelie Guise is an experienced mindful marketeer with 15+ years of experience in marketing and communications. Tanveen Ratti is a designer for high end Indian handmade products. Jharcraft and Women on Wings work together for more than 2 years in market and customer oriented consultancy.

“The sales strategy workshop with the Women on Wings team has really helped us bring together our sales team. We feel that this intervention was very timely and the facilitation was very well done. We would like to express our thanks to the Women on Wings team for their inputs.”

Rashmi Bharti
Co-founder at Avani Earthcraft

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