Craftsmanship in the hands of future generations

Craftsmanship in the hands of future generations

Delicate saris, unique tunics, beautiful bags, colorful shawls. Every piece with its own uniquely woven and embroidered patterns. These are artisan creations made according to ancient tradition. It is Shrujan that makes and sells these handmade products, and at least 3500 women in the region (Kutch, Gujarat state) make a living with it. Shrujan recently began working with Women on Wings. And for good reason.

Edwin van den Brand: “The aim of the partnership is to create even more jobs for women in the region so that these women are guaranteed an income. Thanks to an increase in production, the knowledge and skills required to master these authentic weaving and embroidery techniques are retained and younger generations can be taught this unique craft.”

Experts Edwin van den Brand and Annet van den Hoek spent a week working with Shrujan’s management, establishing their aims through workshops and interviews with the MT, production staff, shop workers and women in the villages. The goal is to strengthen the organization, introduce market-oriented products and optimize the production process. They also examined the portfolio and decided to launch new products each month. Thanks to more efficient work methods, the income of current employees will increase. Over the next few months, the experts will monitor the agreements from the Netherlands, evaluate the results in Kutch and take follow-up steps if necessary.

“Through this partnership with Women on Wings, we want to enable more women to earn their own income that will give them greater financial means to improve their livelihoods. Economic independence for women means more children can go to school, more meals per day for their families and communities, and an overall better standard of living for them and future generations”

Ilan Vuddumalay
C&A Foundation