Success story of Woman NGO in Trichy

Success story of Woman NGO in Trichy

One of the most successful sanitary napkins businesses is that of Woman NGO in Trichy, South India. Ms. Kannaghi, the NGO’s CEO, runs a very well-organized production and sales unit. Woman NGO is a community of 40,000 women, and consists of nine production units and one sales unit. Woman NGO produces 650,000 sanitary napkins per month, which are sold via an informal sales network of women in the villages around Trichy. The napkins are also promoted and distributed by schools and hospitals.

Ms. Kannaghi is very happy to be working with the Dutch experts from Women on Wings. ‘I personally enjoy their company. They interact easily with the local people, understand them and are able to progress with them. The team is very friendly and easy to get on with. They add a personal touch to all the professional suggestions they make. We have had many visitors before, but the visit made by the Women on Wings team and our work with them have left us with a good impression and unforgettable memories in our hearts.’

“The sales strategy workshop with the Women on Wings team has really helped us bring together our sales team. We feel that this intervention was very timely and the facilitation was very well done. We would like to express our thanks to the Women on Wings team for their inputs.”

Rashmi Bharti
Co-founder at Avani Earthcraft