UNICEF and Women on Wings are co-operating in creating a sustainable model for the production, marketing and distribution of sanitary napkins, which will ultimately create around 50,000 new jobs for women. In addition to new jobs, it will change the lives of women and girls who start using sanitary napkins as they will no longer have to stay at home during their periods.
Women on Wings assessed four sanitary napkins units in different Indian states with a view to identifying best practices and to advise the existing enterprises on becoming sustainable, efficient and profitable units. A value chain business model was used involving all the elements of purchase, production, finance, marketing, sales, innovation and entrepreneurship. Women on Wings will use the outcome of the assessments in the coming months to develop a sustainable business model.
Fifteen Women on Wings experts are currently involved in the co-operation between UNICEF and Women on Wings, working on the full range of disciplines in India and the Netherlands.