How to create 10,000 jobs in rural parts of India? With this question in mind, Women on Wings began collaborating with AkzoNobel to look at how employment opportunities could be created for women in rural and semi-urban areas.
In partnership with AkzoNobel India and the AkzoNobel Aesthetic Centre in Sassenheim, Women on Wings has created a customized program for the decorative paints business. Two pilot projects were initiated: one to repaint furniture and the other to make stencils for decorating interior walls. The stencil kit with handmade templates was the first product to be further developed.
Traditional with a modern edge
The stencil kit links old traditions with modern users, and women in the countryside with women in the city. Indian houses are decorated with murals according to tradition. In the countryside this is something you see quite often. The target group for the stencil kit are urban, Indian, middle class women who like to mix traditional design with a modern twist. These women can decorate their houses themselves with modern designs in lovely shades of Dulux paint (AkzoNobel’s paint brand for India). The stencils are handmade by women in the countryside around the city of Varanasi.