Women on Wings business partner since March 2017
KNIDS Green Pvt. Ltd. was founded by professionals from the top B-Schools of India having wide experience in the field of agri-business and retailing. It started its journey in January 2008, with a small outlet and a unique concept of selling vegetables through branded Refrigerated Push Carts under the brand name of Samriddhii™.
Since then, it has taken big strides towards reinventing the vegetable supply chain. Achieving its goal of organizing the informal farm fresh supply chain and to achieve livelihood security and generate higher incomes by empowering, mainly female, farmers and bringing the farm produce to the mainstream market.
KNIDS Green markets the farm produce of KAUSHALYA Foundation which has been working towards professionalizing the agriculture value chain as its forte aligning it to best practices encouraging organic farming and environment-friendly climate smart agriculture by training and organizing the farmers. Thus creating wealth and prosperity from farm gate to food plate through undertaking the holistic view of vegetable supply chain.
KAUSHALYA Foundation works with a hybrid model, selling its farm produce via KNIDS Green Pvt Ltd.
Women on Wings will collaborate with both in a joint effort to increase the number of jobs and livelihood opportunities for women in rural India where KAUSHALYA Foundation and KNIDS Green Pvt Ltd are working. At the start of the partnership, 810 women are involved.