Women on Wings business partner since August 2016
Crop Connect brings traditional food ingredients straight from the farm to the consumer’s kitchen. Starting in 2013 with the aim to connect, the mainly female, farmers more efficiently to markets and help raise their incomes.
– found that farmers increasingly shifted to traditional food crops grown in natural, organic ways;
– found products unique to different regions all over India which have been forgotten by consumers;
– found consumers who were looking for wholesome, clean and nutritious food that is grown locally.
All of this led to the birth of Original Indian Table, Crop Connect’s brand for products like rice, tea, nuts, dried fruits, etc.