Business Development

Business Development

The ‘Making periods normal’ program, in partnership with Simavi, Rutgers and Women on Wings, aimed to create access to sanitary pads for 165,000 girls and women in Munger and Bhagalpur in Bihar.
The program started in 2014 and had duration of three years. It was successfully finalized in October 2017.

Women on Wings was responsible for the availability of the pads and for co-creating 815 jobs in sales and distribution of pads.

Each of the three partners had their own local partners in India. The local partner in India of Women on Wings is Dharma Life.
The program was financially supported by the Dutch Postcode Lottery.

“Through this partnership with Women on Wings, we want to enable more women to earn their own income that will give them greater financial means to improve their livelihoods. Economic independence for women means more children can go to school, more meals per day for their families and communities, and an overall better standard of living for them and future generations”

Ilan Vuddumalay
C&A Foundation