Getting to know the WoW factor

Getting to know the WoW factor

Not even a month since joining Women on Wings as Fundraising Consultant, I was lucky enough to meet the entire team in India – WoW! Being the only one (I now know) coming from a not for profit background, I feel I can add an extra flavour to the great melting pot that is Women on Wings.

And WoW! I was thoroughly impressed by the love for social entrepreneurship that courses through the veins of the entire organisation. All my colleagues come from a corporate background and decided at one point to use their knowledge and skills for a different good than the (financial) profit of a company and its shareholders. Everyone working at Women on Wings works hard to create social profit for rural women in India by co-creating jobs for them.

Because they know that their joint investment will improve the lives of these women, their families, communities and even India as a whole. For it strives to narrow the gap between rich and poor, which has only become larger with a booming Indian industry. We know this is a job which will not happen overnight and it needs dedicated and skilled people and organisations like the people surrounding Women on Wings; team, experts, business and funding partners equally.

But the WoW effect didn’t stop there, because wow… meeting two Business Partners (Rangsutra and Eco Tasar) really opened my eyes to the commitment towards social change they strive for. Amazing how they can create opportunities while sticking to their principle of creating jobs. And how these principles sometimes makes it even more challenging to beat the competition. And of course, WoW, the gorgeous products they showed (and sold) me..

In short, I feel privileged to have met so many dedicated people and feel greatly inspired to look for funding partners and have them become part of the WoW factor!

Kaat Burbidge-van Velde
Women on Wings
Fundraising Consultant

“Through this partnership with Women on Wings, we want to enable more women to earn their own income that will give them greater financial means to improve their livelihoods. Economic independence for women means more children can go to school, more meals per day for their families and communities, and an overall better standard of living for them and future generations”

Ilan Vuddumalay
C&A Foundation